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The two most popular internet-TV bundles in the U. Karofsky said. Aherns said she canceled her pay-TV package a few years ago and that other streaming services she subscribes to, including Netflix Inc.

Frndly TV said it had more than , subscribers as of October and reached profitability in the second year.

The market for streaming television has grown evermore competitive in recent years, prompting some entrants to walk away. Last year, Sony Corp. Frndly TV also faces competition from traditional streaming services that focus heavily on lifestyle programming.

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